03/02

In this issue of VH1 Save The Music News!

VH1 Save The Music Takes Its Show On The Road

"Music In Our Schools Month" Schedule For March 2002 Cable In The Classroom

How Does Your Community Rank In Music Education?

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VH1 Save The Music Takes Its Show On The Road

Tune in on Monday, March 4 at 8:08 AM when Early Show contributor Tracy Smith travels to Buffalo, NY to see the results from VH1 Save The Music’s first community-wide restoration of music programs and highlights action steps people may take to support music education in their own communities.

VH1 Save the Music and CBS News’ The Early Show are working together throughout 2002 to promote music education and to highlight the need to restore music programs in public schools. The partnership began on January 29 when Grammy Award-nominated artist India.Arie performed on the show and discussed her involvement with the Foundation.

The Early Show and VH1 will broadcast reports throughout the year on special events surrounding the Foundation, such as the March 4 on-air kick-off for this year’s efforts. The partnership will include concerts, interviews, auctions and a nationwide musical instrument drive for the Foundation. The Early Show will also feature information throughout the year about the changing environment for music and arts education through interviews with educators, researchers, students, celebrities and participating musical artists. The Early Show is broadcast weekdays (7:00-9:00 AM, ET/PT) on the CBS Television Network.

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"Music In Our Schools Month" Schedule For March 2002 Cable In The Classroom

In honor of Music In Our Schools month, VH1 has set aside extra airtime for special broadcasts of VH1 Music Studio programming, as a part of their Cable in the Classroom initiative. As a network member of the Cable in the Classroom initiative, VH1 airs commercial-free educational programming for use in the music and cross-curricular classroom each month. In addition to airing on the first Tuesday of the month at 4:00 AM, educators can capture VH1 Music Studio programs, each featuring different musical concepts, on videotape at the same time every Tuesday starting March 4-29. Each show has accompanying lesson plans and teaching ideas written in conjunction with MENC – The National Association for Music Education - that explore how music both influenced and was affected by the social and historical events taking place at the time during which the music was written. Please visit www.vh1musicstudio.com often for updates or schedule changes. Please view schedule below:

History Of Rock & Roll

From "Heartbreak Hotel" to hip-hop and beyond, "The History of Rock ‘N’ Roll" is the story of the evolution of popular music, told through the music and words of the musicians who lived it. Narrated by Gary Busey, who earned an Oscar nomination for his portrayal of Buddy Holly in "The Buddy Holly Story," "The History of Rock ‘N’ Roll" features interviews from Little Richard, Bruce Springsteen, Bono, Quincy Jones, Johnny Rotten and many, many others. The episodes are:

(March 5, 2002, Tuesday)

VH1 (1:00) (YEAR) History of Rock 'n Roll Episode #1 - Rock 'n Roll Explodes (The Origins of Rock n' Roll) A new sound called "rhythm & blues" came out of the post-WWII era to change music forever. At first invisible to the mass media, inaudible to most white listeners, it was marketed to black audiences as pop music made by black artists. Slowly, a new audience eavesdropped on a new kind of musical conversation. White artists began to copy what they heard and the records began to "cross over". The new sound soon became linked with youthful rebellion -- rock 'n' roll was a new kind of music that shook youth culture and has been shaking young musicians ever since. Songs featured include: Chuck Berry’s "Maybelline," Elvis Presley’s "Heartbreak Hotel," and Fats Domino’s "Blue Monday."

Music: History

History of Rock 'n Roll Episode #1 - Rock 'n Roll Explodes (The Origins of Rock n' Roll), VH1, March 5, 4 am ET

(March 12, 2002, Tuesday)

VH1 (1:00) History of Rock 'n Roll Episode #6 - My Generation (Haight Ashbury Scene) By 1967, rock 'n' roll was a touchstone for youth around the world. More than a genre of music, it was a way of being. Mind-bending drugs permeated society and Timothy Leary’s "Turn on, tune in, drop out", became the slogan of the youth culture. In 1969, a poorly organized music festival in Woodstock, NY, would become the defining moment for a generation who dreamed of an utopian society which was to never be. Songs featured include: The Doors’ "Break on Through to the Other Side," Jimi Hendrix’s "All Along the Watchtower," Jefferson Airplane’s "Somebody to Love," The Grateful Dead’s "China Cat Sunflower," and The Beatles’ "Lucy in the Sky with Diamonds."

Music: History

History of Rock 'n Roll Episode #6 - My Generation (Haight Ashbury Scene), VH1, March 12, 4 am ET

(March 19, 2002, Tuesday)

VH1 (1:00) (YEAR) History of Rock 'n Roll Episode #8 - The 70's: Have a Nice Decade. The 1970s were the best of times, and also the worst. For the first time in history, rock music was ubiquitous. At the same time, rock's audience was becoming more and more fragmented by niche marketing. Some listeners gravitated to veteran soul stars like Stevie Wonder and Marvin Gaye, while others embraced a new phenomenon called "disco". Hard rock fans found cause to cheer with the meteoric rise of Bruce Springsteen. Songs featured include: Elton John’s "Bennie and The Jets," Peter Frampton’s "Do You Feel Like I Do," Sly and The Family Stone’s "Take Ya Higher," and The Village People’s "YMCA."

Music:

History of Rock 'n Roll Episode #8 - The 70's: Have a Nice Decade, VH1, March 19, 4 am ET, 3 am PCT

(March 26, 2002, Tuesday)

VH1 (1:00) (YEAR) History of Rock 'n Roll Episode #10 - Up from the Underground. Balanced between its origins in the spirit of defiant revolt and its current status as a thriving branch of show business, rock is alive and well. After nearly a half century of development, it is one of the most vibrantly unruly factors in our culture. Rap and hip hop offer a new sound from the underground that is scaring some and exciting others, while androgynous acts like Boy George and Prince have turned into emblems of attitude and style within the music industry. Songs featured include: Devo’s "Whip It," and Michael Jackson’s "Billie Jean".

Music:

History of Rock 'n Roll Episode #10 - Up from the Underground, VH1, March 26, 4 am ET

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How Does Your Community Rank In Music Education?

The third annual Best 100 Communities for Music Education Survey is now underway! From now through the end of March, visit www.amc-music.org on the Internet to fill out the survey form and make sure your community is represented.

Sponsored by the American Music Conference, the Music Teachers National Association, the National School Boards Association, Perseus Development Corporation, the VH1 Save The Music Foundation and Yamaha Corporation of America, the survey analyzes program specifics, class size, financial data and a variety of other indicators to measure the overall quality of music education in a community. Private and independent instruction is considered alongside public school music programs in each community's score, and small communities are evaluated on an equal footing with large ones.

The Best 100 list will be published later this spring, and listed communities will be able to enjoy nationwide publicity for their achievements, but your community can't make the list if you don't participate now. Please take a few minutes to complete the survey.

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The VH1 Save The Music initiative is a non-profit organization dedicated to improving the quality of education in America's public schools by restoring and supporting music programs in cities across the country, and by raising public awareness about the importance of music participation for our Nation's youth.

Visit our Website at http://vh1.com/insidevh1/savethemus